Yassine Izid
Founder
Marrakchi, raised between the medina and the Ourika valley. Started Emna Tours in 2019 to share the Atlas the way locals see it. Speaks Arabic, French and English.
About us
A local agency, based in Marrakech.
We design and run every excursion ourselves, with a team of Berber guides who know their valleys by heart.
7
years on the road
3
carefully chosen excursions
4.9 / 5
average traveller rating
0
hidden fees
01 — Our story
One founder, one medina, seven years of trails.
The agency was founded in Marrakech in 2019 by Yassine, a Marrakchi who grew up between the medina and the Ourika valley. He wanted a different way to show the country: no overcrowded buses, no forced shopping stops, no scripted guides.
Today we run three excursions. Three, because you can’t do thirty well. Each is built in detail, from the moment we pick you up to the end of the day.
We didn’t invent Marrakech — we just live here. And we’d rather show one valley well than three valleys badly.
02 — Our commitments
What we do, and what we won’t.
01
Locally owned
Run from Marrakech since 2019. One founder, one team, no franchise.
02
Small footprint
We work with cooperatives, not chains. The money you spend stays in the valleys.
03
Guides who teach
Our team includes a former teacher, a published photographer and a Berber-language linguist.
04
Slow travel
We’d rather show you one valley well than three valleys badly. No rushing.
03 — Who you’ll meet
The people behind the trip.
Kamal Aboutabit
Operations
Keeps every excursion running on time. Coordinates drivers, partner cooperatives and on-the-ground logistics across Marrakech and the Atlas.
Salma El Ghazi
Reservations manager
The first voice you’ll hear when you write in. Builds custom itineraries, juggles dates across time zones, and remembers whether your kids are vegetarian.